Strategic marketing for service businesses

Find.Trust.Choose.

Eleven84 helps established service businesses turn attention into confidence—and confidence into action.

Let's Talk
The gap we close

A good business should never look hard to choose.

Most owners don’t need more random marketing. They need a sharper point of view, a clearer customer journey, and a plan that connects promotion to conversion.

The customer journey

Every sale moves through three decisions.

Eleven84 looks at the full path—not just one ad, one social post, or one website page.

01

Find

Are the right people discovering you in the places where they already search, scroll and ask for recommendations?

02

Trust

Does your brand, website, reputation and content make the quality of your business obvious before a prospect ever speaks to you?

03

Choose

Is the next step clear enough, relevant enough and compelling enough for an interested prospect to actually act?

Built for visible results

Marketing people can feel—and see.

Especially powerful for beauty, wellness and transformation-led service businesses where the result can speak before the sales pitch does.

Vision.
Alignment.
Structure.

This is the Eleven84 method: clarify where the business is going, align the message and channels around the right customer, then build the structure to move people toward action.

01 / VISION

Know what matters.

Business goals, audience, offer, growth priorities and what success should actually look like.

02 / ALIGNMENT

Make it connect.

Your positioning, content, media, website and customer journey should tell the same story.

03 / STRUCTURE

Build the path.

Turn strategy into campaigns, experiences and systems that your business can execute and measure.

What we
work on.

Big-business marketing thinking translated into focused, practical moves for established service businesses.

Website StrategyPaid MediaBrand PositioningCustomer JourneySocial StrategyLocal VisibilityEvent ActivationWebsite StrategyPaid MediaBrand PositioningCustomer JourneySocial StrategyLocal VisibilityEvent Activation
01

Marketing & Campaign Strategy

Integrated planning built around business goals and audience behavior.
02

Website & Conversion Strategy

Sharper messaging, clearer journeys and stronger action paths.
03

Paid Media & Promotion

Audience-led advertising and promotional strategy.
04

Brand Positioning

Clarify who you serve, why you matter and what makes you easier to choose.
05

Social & Content Strategy

Content built to support visibility, credibility and conversion.
06

Local Visibility & Reputation

Google, Yelp, reviews and the digital signals that build trust locally.
07

Event Activation & Experience

Strategic events and brand moments designed around an audience outcome.
A focused first step

Marketing Strategy Audit

For business owners who know something in their marketing isn’t connecting—but want an experienced point of view before making another investment.

Review of your current customer-facing marketing
Identification of the highest-priority gaps
Strategic recommendations for what to fix first
Request the Audit ↗

$499

Request first. We’ll review your business before confirming the engagement.

Founder-led strategy

Big-business thinking. Small-business practicality.

Eleven84 was created to stand in the gap for business owners who are great at delivering their service—but don’t have the time to become their own full-time marketing department.

Founder Porsche McCoy brings an MBA in Marketing plus experience across corporate marketing, audience strategy, experiential, e-commerce, social media, affiliate monetization and integrated campaigns. The goal is not to overwhelm a business with theory. It’s to translate stronger marketing thinking into moves a growing service business can actually use.

MBA, MarketingCorporate MarketingAudience StrategyE-commerceExperiential

Meet the Founder

Selective by design

Ready to make your business easier to choose?

Eleven84 works with a limited number of established service businesses that are ready to act, ready to invest and ready to build something stronger.

Let's Talk ↗